Source: 365 Games
Vinyls are now playing a well deserved part in the nation’s lives
Spoilt by the never ending amount of playlists and affordable streaming sites, new figures give hope to artists and the future of recorded music.
We can all take a collective sigh of relief. The future of the most sacred form of music consumption is making a comeback. After the late 90’s and early 2000’s saw a catastrophic drop in sales for vinyls, it is now looking brighter for the future of recorded music as the Guardian shows figures that there has been a 30% increase in vinyl sales in 2020.
There’s something special about vinyl. The ownership, physicality and the collection aspect is what sets them apart from modern day streaming services. Decorating your shelves with your favourite artists and bands provides a sense of identity for you as a music listener that is unachievable from the likes of Spotify or Apple music.
The influence vinyls have on the way music is made is what puts them on a pedestal above other forms of music consumption. In a world where we are presented with an endless list of music, it has made us, as music listeners, unwilling to give songs or albums a chance. Our expectations of our attention being caught within the first few seconds has changed the way music is created. With artists and bands striving to ensure their heartfelt creations are not just another song that a listener will skip on spotify, it has resulted in them aiming to provide short intros and keeping songs to a specific time limit in order to maintain the listeners interest. This has hindered the artistic freedom that comes with writing music.
Vinyls don't limit creativity in this way. Vinyls are a commitment, an investment; a form of music that gives a future to albums being listened to in its entirety, or a song the dedication it needs to be experienced to the fullest. As a consumer you are buying into this product in particular, making the choice of what you buy more important and personal. With a desire to get the most out of your well earned money, skipping songs won’t be as much of an option. This gives artists the opportunity to express themselves and be heard longer than for just a few seconds.
New artists are helping modernise this way of listening with artists like Harry Styles and Billie Eilish being in the top 20 records sold in 2020. This is helping vinyls reach the younger generation that has been brought up in the world of streaming. Jamie Osborne from the band 1975 speaks to The Guardian about how he thinks it is great people are willing to pay for vinyl again. He then goes on to say: ‘We now sell a ton of vinyl and the margins on vinyl are huge so it is really a significant source of revenue for us.’
Vinyl is turning people’s heads back to this old form of listening, and they are benefitting not only the listeners' experience of music, but also the way artists and bands make music and their income. It is giving hope to albums as they are communicating people’s music in the way they were made to be. The future is looking bright for our beloved vinyl.